English
 
刘园园
市场营销系
讲师
lyy20032003@126.com
 

教师简介

2016年3月至今,入职管理学院市场营销系任讲师。

教育背景

09/2009-10/2015    ESSEC Business School市场营销   攻读博士学位

09/2007-07/2009    西安交通大学         管工       攻读硕士学位

09/2003-07/2007    西安交通大学         工业工程   攻读学士学位

研究领域

消费者心理,行为决策理论,风险选择,跨期选择,偏好与选择

近5年的学术性研究成果:

Yuanyuan Liu and Ayse Önçüler, “Ambiguity Attitudes over Time”. Accept at the Journal of Behavioral Decision Making.

Yuanyuan Liu, Timothy B. Heath, and Ayse Önçüler (2013), “Ambiguity Seeking in Payoffs as a Source of Consumer Patience”, Advances in Consumer Research, Vol 41, eds. Simona Botti and Aparna Labroo, Duluth, 667-668.

Yuanyuan Liu and Ayse Önçüler, “Ambiguity Attitudes over Time,” INFORMS Society for Marketing Science (ISMS), Istanbul, Turkey, 2013.

Yuanyuan Liu, Timothy B. Heath, and Ayse Önçüler, “Vice versus Virtue: How Compromise Phantom Alternatives Can Increase Indulgence,” Society for Consumer Psychology Conference (SPC), San Antonio, USA, 2013.

Yuanyuan Liu, Timothy B. Heath, and Ayse Önçüler, “Vice versus Virtue: How Compromise Phantom Alternatives Can Increase Indulgence,” European Marketing Academy Conference (EMAC), Istanbul, Turkey, 2013.

Yuanyuan Liu, Timothy B. Heath, and Ayse Önçüler, “Vice versus Virtue: How Compromise Phantom Alternatives Can Increase Indulgence,” Association for Consumer Research North American Conference (ACR), Vancouver, Canada, 2012 (poster).