Research Interests：

Marketing strategy, marketing channel governance, interfirm relationships

Education experience：

2015.9-2019.10    City University of Hong Kong      Marketing      Degree

2013.9-2019.9      Xi’an Jiaotong University   Business Administration      Degree

2009.9-2013.7      Northwest A&F University   Business Administration      Degree

Working experience：

2019.09-present   Xi’an Jiaotong University   Assistant Professor

Honors and Awards：

[1] Peter Ho Conference Scholarships, City University of Hong Kong, 2019

Teaching courses

Undergraduates    Marketing    

Academic Publications：

[1] Zeng Fue, Chi Yunjia, Xiao Zhenxin*, & Dong Maggie Chuoyan. (2020). Understanding the spillover effects of channel reward on observers’ commitment: the mediating role of envy. Industrial Marketing Management, published online, 10.1016/j.indmarman.2019.01.003.

[2] Zhang Wenwei, Zhao Wenhong, Gao Yu & Xiao Zhenxin (2020). How do managerial ties influence the effectuation and causation of entrepreneurship in China? The role of entrepreneurs’ cognitive bias. Asia Pacific Business Review, published online, 10.1080/13602381.2020.1765537.

[3] Xiao Zhenxin, Dong Maggie Chuoyan, & Zhu Xiaoxuan*. (2019). Learn to be good or bad? Revisited observer effects of punishment: curvilinear relationship and network contingencies. Journal of Business & Industrial Marketing, 34(4): 754-766.

[4] Zhu Xiaoxuan, Xiao Zhenxin*, Dong Maggie Chuoyan, & Gu Jibao. (2019). The fit between firms’ open innovation and business model for new product development speed: a contingent perspective. Technovation, 86-87: 75-85.

[5] Xiao Zhenxin, Yan Hongchang, Gao Yu, Dong Maggie Chuoyan, Gao Shanxing, Yang Xiuyun, & Shen Hao. How does dual institutional capital influence firm’s innovativeness in China’s emerging market? [C]. Academy of Management Annual Meeting, 2017, Atlanta.

[6] Xiao Zhenxin, Dong Maggie Chuoyan, Chen Xiaoyun, Gao Shanxing, Zhou Kevin Zheng. Institutional support and entrepreneurial orientation in emerging markets: Curvilinear effects and multi-facet institutional contingencies [C]. 10th Asia Academy of Management Conference, 2017, Kitakyushu.

[7] Xiao Zhenxin, Dong Maggie Chuoyan, Chen Xiaoyun, & Gao Shanxing. Institutional support and entrepreneurial orientation in emerging markets: Curvilinear effects and multi-facet institutional contingencies [C]. The 25th Annual Conference, Consortium for International Marketing Research, 2016, Xi’an.

[8] 高山行, 肖振鑫, 高宇. 企业制度资本对创新倾向的影响研究:创新占用能力的调节作用[J]. 科学学研究，2019, 37(8), 1489-1497. （in Chinese）

[9] 高山行, 肖振鑫, 高宇*. 竞争联系、合作联系对知识转移效果的影响研究[J]. 科研管理, 2018, 39(6), 67-74.（in Chinese）

[10] 高山行, 肖振鑫, 高宇. 企业制度资本对新产品开发的影响研究-市场化程度与竞争强度的调节作用[J]. 管理评论, 2018, 30(9), 110-120. （in Chinese）

[11] 肖振鑫, 高山行, 高宇*. 企业制度资本对突破式创新的影响研究——技术能力与探索性市场学习的中介作用[J].科学学与科学技术管理, 2018, 39(05), 101-111. （in Chinese）

[12] 肖振鑫, 高山行, 高宇*. 创业战略对分维度商业联系构建的非线性机制研究——政治合法性的调节作用[J]. 科学学与科学技术管理, 2016, 37(6): 137-148. （in Chinese）

[13] 肖振鑫, 高山行. 技术驱动、政府推动与企业探索性创新:基于产业竞争范式和制度理论的双重视角[J]，科学学与科学技术管理, 2015(3): 46-55. （in Chinese）

[14] Membership in Beta, Gamma, Sigma the international honor society for collegiate schools of business

Academic Projects

[1] Virtual Simulation Lab, Digital Marketing Virtual Simulation Lab, Xi'an Jiaotong University, 2019. (Participant)

[2] In charge, National Natural Science Foundations of China (NSFC) Young Scholar Project,

Research on the impacts of favorably-unfair channel reward on distributors’ emotions, behaviors, and supplier performance (72002167), 2021.01-2023.12

[3] In charge, China Postdoctoral Science Foundation, Resolving the ability-willingness paradox: How do mature firms achieve radical innovations? (2020M673435), 2021.02-2023.01