Research Interests：E-Commerce; Economics of IS

Education experience：

2005.9-2010.2       City University of Hong Kong/Department of Information Systems       Information Systems       Degree

2001.9-2004.3       Northeastern University/School of Business Administration    Management Science & Engineering       Degree

1994.9-1998.7       Northeastern University/School of Business Administration    Industrial Foreign Trade       Degree

Working experience：

2009.12-2010.6      City University of Hong Kong      Senior Research Assistant

2008.7-2009.6       City University of Hong Kong      Research Associate

2004.11-2005.4      City University of Hong Kong      Research Assistant

2004.4-2009.6       Northeastern University       Teaching Assistant

1998.7-2001.9       Motor Trade Corporation of China (Shenyang, China)    Sale Representative

Honors and Awards：

Teaching courses

Microeconomic Theory

E-Commerce Technologies and Strategie

Managerial Economics

Academic Publications：

1. Yonghong Sun. Platform Openness: from Reseller to Marketplace. CWEIST2019, 西安, 2019. http://idsdl.csom.umn.edu/cweist/

2. Yonghong Sun. Buyers’ Loyalty, Sellers’ Online/Offline Channel and Platform’s Business Model. CWEIST2019, 西安, 2019. http://idsdl.csom.umn.edu/cweist/

3. Yonghong Sun. Buyers’ Loyalty, Sellers’ Online/Offline Channel and Platform’s Business Model. CSWIM2019, Shenzhen Longhua Institute of Artificial Intelligence and Data Science, 2019. http://2019.cswimworkshop.org/

4. 姜红丙, 孙永洪, 朱南丽，洞见之中必有修辞——作为论辩的方法，西安交通大学学报，将于2019年第2期刊出. (In Chinese)

5. 姜红丙，刘跃文，孙永洪，马建. 论证理论视角下的管理理论构建研究. 管理学报2016年01期.(In Chinese)

6. Ou Liu, Jun Wang, Jian Ma, Yonghong Sun. An intelligent decision support approach for reviewer assignment in R&D project selection. Computers in Industry, 76 (2016) 1–10.

7. Yong-Hong Sun, Yuewenliu. Does mianzi really matter? CSWIM2014, 成都, 2014.

Academic Projects

2017-2017, Project on English Language Curriculum for Graduate Students, Xi'an Jiaotong University, Finished, In Charge.

(1)  2016/01-2019/12, National Natural Science Foundation of China, No. 71571141, Research on Product Supply Chain Quality Collaboration under Information Asymmetry, 480,000 Yuan, In progress, Participation.

(2)  2016/01-2019/12, National Natural Science Foundation of China, No. 71572141, Research on the Impact of Industry-University-Research Alliance Combination on the Performance of Independent Innovation of Focal Enterprises in a Dualistic Situation of Government and Market, 490,000 Yuan, In progress, Participation.

(3)  2015/01-2017/12, National Natural Science Foundation of China Youth Project, No. 71403158, Research on the Selection Mechanisms and Patterns of University Innovation Teams Based on Collaborative Behavior, 220,000 Yuan, Finished, Participation.

(4)  2014/01-2016/12, National Natural Science Foundation of China Youth Project, No. 71301128, Research on Price Paradoxes in E-Commerce Based on Game Analysis and Big Data Empirical Methods, 230,000 Yuan, Finished, Participation.