Research Interests：

International Trade & Finance, Marketing, Business Law

Education experience：

1982-1986    Northwest University of Politics and Law   Legal Profession    LLB

1997-2002    Xi'an Jiaotong University     Legal Profession    LLM

2003-2006    Xi'an Jiaotong University     International Trade       Ph.D of Economics

Feb.-July,2003      University of Alberta School of Business           Visiting Scholar

Jan.-Feb.,2005      Japan Faculty of Gunma University Information              Visiting Scholar

Working experience：

July,1986-June,1999    Xi'an Jiaotong University School of Management    Lecturer

July,1999-now      Xi'an Jiaotong University School of Management    Associate Professor

Honors and Awards：

1) The master's thesis of Wang Yuxuan, the academic master's student under my supervision, was awarded as the university-level excellent master's thesis;

2) The Third Prize in the Teaching Competition of Xi 'an Jiaotong University in 2019.

3) The 18th "Teng Fei Cup" Extracurricular Academic Science and Technology Works Competition of Xi 'an Jiaotong University in 2019, Title: "The Influence of web celebrity on Consumers' Buying Decisions", Members: Yu Tong Le, Liu Rue, Yang Maolin, Du Jianhong, Cheng Xiaobin.Team name: XJTU2018TF295, won the Third Prize;

4) Silver Award of the 16th Entrepreneurship Competition of Xi 'an Jiaotong University in 2017-2018.Participation: General Chinese Teaching "Innovation and Entrepreneurship Plan for College Students", Group project: "Xi 'an General Language", members: Zhao Ke, Bian Kachen, Weng Shu, Xing Jin, Zhang Congjia, Jiang Chao, Lu Jing.

5) In September 2017, I guided students to participate in the 5th National Management Case Elite Competition held by the MBA Guidance Committee of the Ministry of Education and won the Champion.

Teaching courses

Undergraduate     International Trade & Finance(1)

Master    International Trade & Finance(2)

MBA       International Business

MBA       Consumer Behavior    

Academic Publications：

1）赵驰, 杨林岩，国企部分民营化改革能够提升国有企业绩效吗？ —来自中国上市公司的证据[J], 东南大学学报（哲学社会科学版）(In Chinese)

2）王一敏，杨林岩. 非生鲜品类O2O服务质量对顾客满意度影响研究[J]，西安石油大学学报（社会科学版），2019，28（6）：38-47 (In Chinese)

3）唐东,杨林岩.大数据背景下的市场营销分析[J], 现代营销 (下旬刊) 2018,(11),57-58 (In Chinese)

4）王旭辉,杨林岩.中小银行小微企业信贷产品营销策略——以A银行为例[J]，银行家，2016,(02)：38-40  (In Chinese)

Academic Projects

1. Site Visit to Middle school：Give Lectures to 9middle schools in Beijing, Xinjiang and Shandong Provinces.

2. Research on the influencing factors and countermeasures of consumers' purchase behavior of "planned return" under the context of online shopping. Funding amount of 100,000 yuan, 2020-2022, ongoing, PI.

3. National Natural Science Foundation of China, Research on Channel Governance Strategy Based on Channel Organization Form, Project No. : 71472149, Funding amount: 650,000 Yuan, 2015-2018, completed, main participants;

4. Design and Operation Project of Corporate Control System of China Tobacco Henan Industrial Co., Ltd., 201410-202012, China Tobacco Henan Industrial Co., Ltd., main participant.

5. From September to October, 2019, selected by Xi 'an Jiaotong University for "Teaching Skills and Teaching Ability Training for Young and Middle-aged Teachers of Basic Courses and Core Courses in First-class Subject Construction", went to Singapore for 15-day learning, communication, training and research on teaching reform.

6. November 30th- December 1st, 2019.

7. Participate in the "2019 International Conference on Teaching and Learning Development in Colleges and Universities" organized by the Teaching Development Center for Teachers of Peking University.