Marketing Management

Position: Home > Faculty > Faculty > Marketing Management > Content

Name:WANG Longwei

Title:Associate Professor

Department:Marketing Management

Email:wlwxjtu@mail.xjtu.edu.cn

职称 Associate Professor 系别 Marketing Management
邮箱 wlwxjtu@mail.xjtu.edu.cn

Research Interests

1. Alliance relationship management

2. Knowledge protection in inter-organizational cooperation

3. Innovation management


Education experience

1995.9-1999.7 Xi'an University of Architecture and Technology    Architecture management Bachelor

1999.9-2002.3 Xi’an Jiaotong University      Management Science and Engineering     Master

2002.3-2007.5 Xi’an Jiaotong University     Management Science and Engineering Doctor

2006.10-2007.4    Business School, The Chinese University of HongKong     Management Science and Engineering     Assistant Researcher


Working experience

2007.7-2011.12    Xi’an Jiaotong University   Assistant Professor

2012.1-  Xi’an Jiaotong University   Associate Professor


Honors and Awards

In 2011, The Research of Enterprise Independent Innovation Ability Promotion During the Period of Transition, The Second Prize of The Shaanxi Science And Technology Prize, Li Yuan, Wen-Hong Zhao, Yuan Changhong, Wei Zelong, Wang Longwei, Yi Yaqun, Sue Zhongfeng, Zhang Chen, Liu Henglu, Xi-Yao Li


Teaching courses

EMBA    International Business

MBA       International Business

undergraduate      Marketing    


Academic Publications:

[1] Wang L., Li X., Zhang M.  Severe or lenient contracting with friends: the shadow of the past on contractual governance.  Baltic Journal of Management. 2019, 14(3), 370-388.

[2] Tang Q., Wang L., Shen H. How do SOEs and FIEs affect POEs’ performance in emerging economies? Moderating effects of managerial ties. Asia Pacific Journal of Management. 2019, https://doi.org/10.1007/s10490-019-09684-y.

[3] Wang L., Zhang M., Li X. Trust and knowledge creation: The moderating effects of legal inadequacy. Industrial Management & Data Systems. 2017, 117(10), 2194-2209.

[4] 陈婉, 王龙伟, 王立. 基于合同的知识保护如何影响联盟绩效?[J].科学学研究,2019, 37(8): 1452-1460. (in Chinese)

[5] 王龙伟, 宋美鸽, 李晓冬. 契约完备程度对隐性知识获取影响的实证研究[J]. 科研管理. 2018, 39(12): 53-60. (in Chinese)

[6] 王立, 王龙伟. 绿色管理如何影响企业财务绩效? 战略导向和技术不确定性的影响. 研究与发展管理[J]. 2018, 30(6): 34-46. (in Chinese)

[7] 王龙伟, 王文君. 政治关联与企业绩效:基于组织和私人层面的比较研究[J]. 管理评论,2018. (录用待刊). (in Chinese)

[8] 王龙伟, 陈婉. 研发联盟中专项投资对自身知识被侵占风险的影响研究[J]. 科学学与科学技术管理. 2017, 38(8): 97-108. (in Chinese)

[9] 李晓冬, 王龙伟. 基于联盟知识获取影响的信任与契约治理的关系研究[J]. 管理学报. 2016, 13(6): 821-828. (in Chinese)


Academic Projects

1、Governance Mechanisms For Protection Of R&D Alliance Knowledge Creation And Knowledge Impact Study, Project supported by National Natural Science Foundation of China, 71472145 2015.1-2018.12,In Charge. Completed;