Research Interests：

New product development and product management, marketing strategy

Education experience：

2008.8-2012.6      University of Illinois at Chicago   Business Administration      Degree

2002.8-2005.3      Xidian University   Business Administration      Degree

1996.9-2000.7      Northwest University    Enterprise Management      Degree

Working experience：

2019.07-present   Xi'an Jiaotong University     Professor.

2015.9-2017.3      Xi'an Hi-Tech Zone Innovation Park Development Center     Deputy Director (Temporary Post)

2014.12-2019.7    Xi'an Jiaotong University     Associate Prof.

2012.12-2014.12   Xi'an Jiaotong University     Assistant Prof.

2012.7-2012.12    University of New South Wales   Assistant Prof.

Honors and Awards：

[1] Thirteenth Award for Outstanding Achievements in Philosophy and Social Science, Shaanxi Province, "How green management influences product innovation in China: the roles of institutional benefits", Third Prize (ranked first), 2018.

[2] 2017 China Business Administration International Best Case Award (Nomination Award), ranked first, 2018.

[3] Twelfth Shaanxi Outstanding Achievement Award in Philosophy and Social Science, "Knowledge-spillover theory of entrepreneurship in alliances", Third Prize (ranked first), 2015.

[4] Shaanxi Higher School of Science and Technology Award, "Research on the influence of trust relationship between major shareholders and managers on the technological innovation behavior of enterprises in China", first prize (ranked first), second completer.

[5] Second Prize of the 14th Teaching Achievement Award of Xi'an Jiaotong University, "The Theory and Practice of Intellectual Property" (second edition), ranked second.

[6] Shaanxi Provincial Science and Technology Award, "The Influence of the Trust Relationship between Major Shareholders and Managers on the Technological Innovation Behavior of Enterprises in China", third prize, second completer.

Teaching courses

MBA       Marketing Management    

MBA       Consumer Behavior    

MMS      Marketing Management: A China Focus  

MMS      Management of Innovation

Undergraduates    Entrepreneurship and Managerial Consulting  

Undergraduates    Marketing    

Academic Publications：

[1] Chengli Shu, Shaoting Zheng, 2018, Haidilao Catering: From a Hot Pot to Crisis Management, IVEY Case Center Case Library（ID：9B18AXXX）。

[2] Chengli Shu, Shaoting Zheng, 2018, Haidilao’s Crisis Management: Threats, Opportunities and Corporate Values，Shanghai MBA Course Case Library（ID：GC-17-001-TE）。

[3] Chengli Shu, Ke Cheng, 2019, Interesting Headlines: Marketing Makes It Interesting，Shanghai MBA Course Case Library。

[4] Zhao, Mengli, Yang, Jianjun, Shu, Chengli*, and Liu, Jinxin. (2020). Sustainability orientation, the adoption of 3D printing technologies, and new product performance: A cross-institutional study of American and Indian firms. Technovation, online, DOI: 10.1016/j.technovation.2020.102197.

[5] Shu, Chengli*, Liu, Aiqing, and Nakata, Cheryl. (2020). How does face influence the purchase of imitative new products? Moderating roles of product design characteristics. Psychology & Marketing, 37(11): 1601-1618, DOI: 10.1002/mar.21405.

[6] Shu, Chengli*, Gu, Menglei, Liu, Cuijuan, and Audretsch, David. (2020). The role of the government in the knowledge spillover theory of entrepreneurship: A firm-level analysis. IEEE Transactions on Engineering Management, Online, DOI: 10.1109/TEM.2020.3009697.

[7] Shu, Chengli*, Liu, Jinxin, Zhao, Mengli, and Davidsson, Per. (2020). Proactive environmental strategy and firm performance: The moderating role of corporate venturing. International Small Business Journal, Online. DOI: 10.1177/0266242620923897.

[8] Hashmi, Hammad Bin Azam, Shu, Chengli, Haider, Syed Waqar*. (2020). Moderating effect of hedonism on store environment-impulse buying nexus. International Journal of Retail & Distribution Management, Online. DOI: 10.1108/IJRDM-09-2019-0312.

[9] Shu, Chengli*, Zhao, Mengli, Liu, Jinxin, and Lindsay, Wendy. (2020). Why firms go green and how green impacts financial and innovation performance differently: An awareness-motivation-capability perspective. Asia Pacific Journal of Management, 37(3): 795-821. DOI: 10.1007/s10490-018-9630-8.

[10] Yi, Yaqun, Wang, Yunhui, Shu, Chengli*. (2020). Business model innovation in China: A focus on value propositions. Business Horizons, 63(6): 787-799. DOI: 10.1016/j.bushor.2020.07.002.

[11] Shu, Chengli, De Clercq, Dirk*, Zhou, Yunyue, and Liu, Cuijuan. (2019). Government institutional support, entrepreneurial orientation, strategic renewal, and firm performance in transitional China. International Journal of Entrepreneurial Behavior & Research, 25(3): 433-456. DOI: 10.1108/ijebr-07-2018-0465.

[12] Jin, Jason Lu, Shu, Chengli*, and Zhou, Kevin Z. (2019). Product innovativeness and new product performance in new ventures: Contingent roles of market knowledge breadth and tacitness. Industrial Marketing Management, 76: 231-241. DOI: 10.1016/jindmarman.2018.08.009.

[13] Zhou, Yunyue, Shu, Chengli, Jiang, Wei*, and Gao, Shanxing. (2019). Green management, firm innovations, and environmental turbulence. Business Strategy and the Enviroment, 28: 567-581. DOI: 10.1002/bse.2265.

[14] 舒成利，辜孟蕾.知识溢出创业理论：评述与未来研究方向[J]，科技进步与对策（CSSCI），2019，36(5)：154-160. (in Chinese)

[15] 辜孟蕾，舒成利.企业知识过滤与员工离职创业行为：制度环境的调节作用研究[J]，科学学与科学技术管理（CSSCI），2019，40(7)：105-120. (in Chinese)

[16] 刘艾青，舒成利，高山行.3D打印技术的应用对企业创新独占的挑战与对策[J]，软科学（CSSCI），2019，33(4)：86-90. (in Chinese)

[17] 李宁娟，高山行，舒成利.环境扫描对双元创新非线性影响机理的探讨：战略柔性的调节作用[J]，管理评论（CSSCI），2018，30(4)：45-58. (in Chinese)

[18] Shu, Chengli, Jin, Jason Lu, and Zhou, Kevin Zheng. (2017). A contingent view of coopetition in international joint ventures. Journal of International Marketing, 25(3): 42-60. DOI: 10.1509/jim.16.0075.

[19] Gao, Yu, Shu, Chengli, Jiang, Xu, Gao, Shanxing, and Page, Albert L. (2017). Managerial ties and product innovation: The moderating roles of macro- and micro-institutional environments. Long Range Planning, 50(2): 168-183. DOI: 10.1016/j.lrp.2016.11.005.

[20] 李宁娟，高山行，舒成利.企业动态复合成长模式--基于美国生物技术企业的案例研究[J]，管理案例研究与评论（CSSCI），2017，10(3)：225-246. (in Chinese)

[21] Shu, Chengli, Zhou, Kevin Zheng, Xiao, Yazhen, and Gao, Shanxing. (2016). How green management influences product innovation in China: The role of institutional benefits. Journal of Business Ethics, 133(3): 471-485. DOI: 10.1007/s10551-014-2401-7.

[22] 舒成利，江旭，胡小飞.战略联盟中的双元学习、知识获取与创新绩效[J]，研究与发展管理（CSSCI），2016，27(6)：97-106. (in Chinese)

[23] 高山行，李宁娟，舒成利.制度反应战略对制度利益和新产品绩效的影响研究[J]，华东经济管理（CSSCI），2016，30(11)：1-8. (in Chinese)

[24] Shu, Chengli, Wang, Qin, Gao, Shanxing, and Liu, Cuijuan. (2015). Firm patenting, innovations, and government institutional support as a double-edged sword. Journal of Product Innovation Management, 32(2): 290-305. DOI: 10.1111/jpim.12230.

[25] 高山行，周匀月，舒成利.企业每种创新都生而平等吗？创新、企业绩效和竞争者联系的调节作用[J]，科学学研究（CSSCI），2015，33(10)：1564-1572, 1583. (in Chinese)

Academic Projects

[1] Virtual Simulation Lab, Digital Marketing Virtual Simulation Lab, Xi'an Jiaotong University, 2019.

[2] Principal Investigator (PI), National Natural Science Foundation of China (NSFC) General Project, The impacts of alliance ties and coopetition in strategic alliance networks on innovation of focal firms: a comparative study of Chinese and US listed companies (No. 71972150), 2020.01-2023.12.

[3] Principal Investigator (PI), National Natural Science Foundation of China (NSFC) General Project, Imitative new product development process and mechanisms influencing new product performance: a cross-country study of China, the US, and India (No. 71472150), 2015.01-2018.12.