Research Interests：

Consumer judgment and decision making, Risk-based decision making, Intertemporal choice, Big data-based behavioral decision analysis

Education experience：

2003-2007    Xi’an Jiaotong University   Industrial Engineering  Bachelor

2007-2009    Xi’an Jiaotong University   Management Science and Engineering     Master

2009-2015    ESSEC Business School (France)  Marketing      Master ,Doctor

Working experience：

2015.03-2019.06   Xi’an Jiaotong University   Lecturer

2019.7-  Xi’an Jiaotong University   Associate Professor

Teaching courses

Graduate Market Research and Consumer Behavior Analysis

MBA       Consumer Behavior    

undergraduate      Market Investigation And Prediction Practice  

Academic Publications：

[1]Liu, Y., Heath, T. B., Onculer, A. (2020). The Future Ambiguity Effect: How Narrow Payoff Ranges Increase Future Payoff Appeal. Management Science. 

[2]Li, L., Liu, Y., & Li, Y. J. (2019). Frozen by stress: Stress increases scope insensitivity. PloS one, 14(10).

[3]Liu, Y., Zhao, X., & Liu, Y. (2018). Stress and unethical consumer attitudes: The mediating role of construal level and materialism. Personality and Individual Differences, 135, 85-91.

[4]Li, Y. J., & Liu, Y. (2018). Are parents patient? The influence of parenting role salience and parental status on impatience. Frontiers in Psychology, 9.

[5]Ma, L., Zhao, X., Zhou, Z., & Liu, Y. (2018). A new aspect on P2P online lending default prediction using meta-level phone usage data in China. Decision Support Systems, 111, 60-71.

[6]Zhao, X., Lu, X., Liu, Y., Lin, J., & An, J. (2018). Tourist movement patterns understanding from the perspective of travel party size using mobile tracking data: A case study of Xi'an, China. Tourism Management, 69, 368-383.

Liu, Y., & Onculer, A. (2017). Ambiguity attitudes over time. Journal of Behavioral Decision Making, 30(1), 80-88.

Academic Projects

1. 2018-2020 Research on the Effect of Stress on Consumer Philanthropic Behavior and Psychological Mechanisms, National Natural Science Foundation of China, Unfinished, In charge.

2. 2018-2019 Influence of Uncertainty-Based Promotion on Product Value Perception and Product Choice, Shaanxi Provincial Natural Science Foundation of China, Finished, In charge

3. 2018-2021 Smart Health Management: Comprehensive Analysis and Enhancement of Macro-Micro Public Exercise Behavior Based on Massive Multi-source Mobile Phone Data, National Natural Science Foundation of China, Unfinished, attending.