Research Interests：Consumer Behavior, Marketing Strategy, Online Search, Machine Learning, Econometrics

Education experience：

2008.08-2013.11    National University of Singapore, Information Systems, Ph. D.

2004.09-2008.06    Renmin University of China, Information Management and Information Systems, B. E.

Working experience：

2022.04-present    Xi’an Jiaotong University, Marketing, Associate Professor

2018.03-2022.04    Northwestern Polytechnical University, Marketing, Assistant Professor

2013.12-2018.03    Xi’an Jiaotong University, Marketing, Assistant Professor

Teaching courses

Economics

Marketing Strategy

Consumer Behavior

Marketing Research Method: Empirical Modelling

Academic Publications：

1) Wang, Q., Miao, F., Tayi, G.K. and Xie E. “What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms”, Journal of the Academy Marketing Science (2019) 47: 1005-1026.

2) Ursu R, Wang Q., and Chintagunta P. K., “Search Duration”, Marketing Science, 2020, 39(5): 849-871.

3) Ying Zhang, Khim Yong Goh, Qingliang Wang, "Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types"，IEEE Transactions on Engineering Management，forthcoming.

Academic Projects

1) “Examining the formation and influential Mechanism of Product Search Ranking: from the Perspective of Consumer Information Search”, National Natural Science Foundation of China, 2021 – 2024, Principal Investigator

2) “Examining Influential Mechanism of Search Engine on Consumer Product Search and Purchase Decision”, Natural Science Basic Research Program of Shaanxi Province, 2020 – 2021, Principal Investigator

3) “An Empirical Study on Consumers' Usage of Online User-Generated Content: from the Perspectives of UGC Evolution and Consumer Learning”, National Natural Science Foundation of China, 2015 – 2017, Principal Investigator

4) “Exploring the Dynamic Mechanism Between Online User Generated Content and Consumer Choice”, China Postdoctoral Science Foundation, 2014-2016, Principal Investigator