李玉豪学位论文及已发表论文目录 2017-10-13


1.Yuhao Li,Lih-Bin Oh,Kanliang Wang.Why users share marketer-generated contents on social 

broadcasting websites: A cognitive–affective involvement perspective[J].JOURNAL OF ORGANIZATIONAL 

COMPUTING AND ELECTRONIC COMMERCE,2017,27(4).Online.(SCI:1091-9392)

2.Yuhao Li,Kanliang Wang.What affects the advertising sharing behavior among mobile SNS users? The relationships 

between social capital, outcome expectations and prevention pride[C].//Proceedings of the Eighteenth Pacific Asia

 Conference on Information Systems (PACIS 2014),Chengdu, China,2014年06月03日-2014年06月10日.

3.Yuhao Li,Kanliang Wang.Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, 

Social Capital and the Moderating Role of Prevention Focus[J].Asia Pacific Journal of Information Systems,2015,25(4):719-745.

   

   

   

  论文题目: 社交化广播服务背景下个体用户营销者生成内容分享影响因素研究

  专业:管理科学与工程

  学号:4110008002

  公示时间:2017.10.9

  公示地点:院图书馆

   

   

   

  管理学院教务中心